Driving transformation and growth to help companies thrive in the digital age.
I help my clients exploit the power of data, leverage technology, optimise processes, boost marketing & sales, create first-class digital experiences, and develop the capabilities needed to be agile.
Services
Exploit the power of data
Consumer Insights
Advanced Analytics
Statistical hypothesis testing
Boost marketing & sales
Digital Marketing
Performance Marketing
Customer Acquisition & Retention
Multichannel Strategy
Leverage technology
Mobile apps
Cloud & SaaS
Business Intelligence
Create first-class digital experiences
Personalisation
End-to-end Digital User Journey Optimisation
Online Revenue & Sales Growth
Marketing Technology
Optimise business processes
Data Management
Data Governance
Digitization
Embrace Agile ways of working
Agile Development
Company-wide Transformation
Agile Coaching
Scrum, Nexus, SAFe
Project samples
A new digital banking service integrating customers’ business and personal finance needs
By integrating business banking and personal banking on a single digital platform, a Global Tier 1 Retail Bank gave business banking customers more clarity into their finances, helping them save time and get ahead with easy access to funding, advice and opportunities.
My journey: 3 months to deliver the Mobile app
successfully delivering the mobile app within 3 months, with plans to roll out to 8 key markets over following year
coordinating +20 resources (internal, client and 3rd party agencies) using agile methodologies across multiple time zones
defining and managing project documentation (i.e. project plan, status report, responsibility assignment matrix, change request, traceability matrix, investment feasibility study, resource plan)
helping the bank’s global marketing team regarding internal & external communications to consumers
conducting an impact assessment and contingency plan to minimise risks alongside legal & compliance teams
Transforming customer experience and IT in logistics using agile
As part of its turnaround and transformation strategy, a global express delivery giant was overhauling its IT capability to reduce complexity and cost, changing the way 60+ sites operate from sales through to operations and support with new end-to-end processes & cloud-based IT applications.
Engagement responsibilities included:
leading agile roll-out within data governance workstream,,
responsible to facilitate the correct usage of data throughout the company
implementing scrum framework (i.e. scrum board, scrum team roles and scope, release planning, product backlog, sprint backlog, daily, burndown chart, acceptance criteria)
modelling new end-to-end data governance processes (i.e. manage principles, policies, global data management network, lifecycle for master data & reference data, executive data council, data team programme office)
A new Social Media Management platform and operating model
An iconic sports retailer needed to transform its social media operations to get them under control, in response to increasing complexity between teams, brands, markets, and rapidly growing social media reach.
The client asked for a new social media management solution, in order to centralise and secure their operations. Together with 2 other consultants, we defined the requirements through user stories, conducted workshops sessions & stakeholder interviews, and assessed best in class social media management tools.
In only 8 weeks, we…
mapped +70 user stories using a scoring model for prioritisation
interviewed +50 stakeholders across multiple BUs and markets
defined new social media operating model, including roles, organisational structure, and operating processes
assessed products fit across planning, publishing, community management, asset management and reporting capabilities
Recommendation was approved and validated for PoC.
Growing e-commerce businesses through personalised digital consumer journeys
Using personalisation to enhance my client’s online customer experience, increase engagement and retain customers by delivering messages that are personal and anticipate what customers want. Bringing together advanced analytics, design, personas, behavioural segmentation, uplift modelling, and predictive marketing technology to deliver marketing ROI.
Impact delivered:
delivering +13% order increases and over £20M incremental revenue for a global pizza retailer in 12 months
reducing abandonment for a travel insurance site by 7% in 3 months
providing over £100k of incremental revenue to a sandwich retail chain in 12 months
defining, managing and delivering a wide range of personalisation strategies
for +50 clients across retail, fashion & beauty, financial services, insurance, travel
Read my latest article
Social Proof for eCommerce
Research from Harvard University shows that up to 95% of all purchasing decisions are made subconsciously. One of the most powerful ways to target the subconscious is via our tendency to use the wisdom of the crowd to influence our own decisions. In a world full of choice, our subconscious looks for ways to take shortcuts in this decision-making process, and so we trust the decisions of our peers and networks […]