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    <lastmod>2025-07-28</lastmod>
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      <image:title>Agile &amp; Product Delivery | Transformation | Growth | Digital Analytics | MarTech &amp; Ecommerce</image:title>
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      <image:title>Agile &amp; Product Delivery | Transformation | Growth | Digital Analytics | MarTech &amp; Ecommerce - My journey: 3 months to deliver the Mobile app successfully delivering the mobile app within 3 months, with plans to roll out to 8 key markets over following year coordinating +20 resources (internal, client and 3rd party agencies) using agile methodologies across multiple time zones defining and managing project documentation (i.e. project plan, status report, responsibility assignment matrix, change request, traceability matrix, investment feasibility study, resource plan) helping the bank’s global marketing team regarding internal &amp; external communications to consumers conducting an impact assessment and contingency plan to minimise risks alongside legal &amp; compliance teams</image:title>
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      <image:title>Agile &amp; Product Delivery | Transformation | Growth | Digital Analytics | MarTech &amp; Ecommerce - Engagement responsibilities included: leading agile roll-out within data governance workstream,, responsible to facilitate the correct usage of data throughout the company implementing scrum framework (i.e. scrum board, scrum team roles and scope, release planning, product backlog, sprint backlog, daily, burndown chart, acceptance criteria) modelling new end-to-end data governance processes (i.e. manage principles, policies, global data management network, lifecycle for master data &amp; reference data, executive data council, data team programme office)</image:title>
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      <image:title>Agile &amp; Product Delivery | Transformation | Growth | Digital Analytics | MarTech &amp; Ecommerce - In only 8 weeks, we… mapped +70 user stories using a scoring model for prioritisation interviewed +50 stakeholders across multiple BUs and markets defined new social media operating model, including roles, organisational structure, and operating processes assessed products fit across planning, publishing, community management, asset management and reporting capabilities</image:title>
      <image:caption>Recommendation was approved and validated for PoC.</image:caption>
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      <image:title>Agile &amp; Product Delivery | Transformation | Growth | Digital Analytics | MarTech &amp; Ecommerce - Impact delivered: delivering +13% order increases and over £20M incremental revenue for a global pizza retailer in 12 months reducing abandonment for a travel insurance site by 7% in 3 months providing over £100k of incremental revenue to a sandwich retail chain in 12 months defining, managing and delivering a wide range of personalisation strategies for +50 clients across retail, fashion &amp; beauty, financial services, insurance, travel</image:title>
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